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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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    Which of the Following Is NOT One of the Major
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Which of the Following Is NOT One of the Major

Question 122

Question 122

Multiple Choice

Which of the following is NOT one of the major variables used in segmenting consumer markets?


A) demographic
B) behavioral
C) ethical
D) geographic
E) psychographic

Correct Answer:

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