Question 1

Micropolitan areas are ________.

Accepted Answer

A)  likely to have a higher crime rate than metropolitan areas 
B)  less likely to attract telecommuters 
C)  likely to offer the same advantages as metropolitan areas 
D)  less likely to offer market expansion opportunities 
E)  generally unattractive to niche marketers

Question 2

How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?

Accepted Answer

The answer of How can marketers benefit from developing solutions...

Question 3

An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. This trend has created a ________.

Accepted Answer

A)  booming real estate market in the big cities 
B)  booming SOHO market 
C)  decline in the demand for convenience foods 
D)  decline in the demand for financial services 
E)  steady increase in global enterprises

Question 4

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

Accepted Answer

A)  financial intermediary 
B)  physical distribution firm 
C)  marketing services agency 
D)  reseller 
E)  wholesaler

Question 5

Refer to the scenario below to answer the following question(s).
Casey Brickly opened The Landing, a convenience store on the north shore of Witmer Lake, in 1962. With a sandwich counter on one side and a bait shop and grocery on the other, The Landing was an immediate hit with weekend lake visitors and local residents alike. In the summer, boaters parked at the piers and bought all their fishing needs, such as rods and reels, bait, snacks, and soft drinks at The Landing. Even during the winter months, snowmobilers and ice fishermen were lured to The Landing for snacks and hot coffee or hot chocolate.
As time passed, the business changed and grew tremendously. What was formerly a weekend tourist area gradually became a full-fledged residential area. Many of the houses, which were built as cottages in the 1950s and 1960s, were remodeled into residential homes. By the end of the 1970s, the days of small motorboats and 10 mile-per-hour speed limits were gone; skiing and fast speedboats became the rage. Through it all, The Landing continued to attract flocks of patrons.
In the 1980s, however, Casey started to realize that the grocery area in The Landing could not compete with larger local retailers. He eventually enlarged the sandwich counter, transforming the bait shop and grocery into a restaurant with a full menu typical of any diner. "Getting rid of the bait shop was hard to do," Casey admitted. "I still had a summer crowd that relied on us for their fishing needs, but we couldn't survive a whole year on four months of profit."
In the early 2000s, the atmosphere of Witmer Lake and the neighboring lakes became upscale. "I could see that people were spending more on their speed boats than what they had originally paid for their cottages!" Casey exclaimed. Many of the cottages were inherited by children and grandchildren of the original owners. Once again, the scene started to change as many of the lake houses were used only as weekend lake homes. Unlike the previous generation, a vast number of the current owners could afford to live closer to their jobs while maintaining lake homes. "At this point, business wasn't growing," Casey said.
As local competition continued to increase, Casey converted the diner of The Landing into a bar with a lounge area. "The change might have been too drastic," Casey said, "but it was the only way we could maintain a strong, year-round business in spite of the population shifts and competitive forces."
-Which of the following is the macroenvironmental force that benefitted The Landing the most?

Accepted Answer

A)  the legal environment 
B)  the natural environment 
C)  the economic environment 
D)  the political environment 
E)  the technological environment

Question 6

Babita Singh, a 51-year-old schoolteacher from Los Angeles, believes that people should choose a profession they like, which is an example of Babita's ________.

Accepted Answer

A)  secondary belief 
B)  core belief 
C)  core value 
D)  work ethic 
E)  moral code

Question 7

The environmental sustainability movement encourages companies to ________.

Accepted Answer

A)  actively resist social change 
B)  operate freely in the black market 
C)  go beyond government regulations 
D)  institute deregulation 
E)  curb organizational anarchy

Question 8

Many firms today use RFID technology to ________.

Accepted Answer

A)  identify new target markets 
B)  analyze threats and opportunities in the macroenvironment 
C)  move toward environmental sustainability 
D)  track products through various points in the distribution channel 
E)  track patterns of online consumer behavior

Question 9

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________.

Accepted Answer

A)  reseller 
B)  marketing services agencies 
C)  financial intermediaries 
D)  physical distribution firms 
E)  wholesalers

Question 10

Which of the following demographic trends is the most likely cause for a rapid increase in telecommuting?

Accepted Answer

A)  the migration toward micropolitan and suburban areas 
B)  the migration from rural to metropolitan areas 
C)  the increasing number of traditional households 
D)  the growing percentage of married couples who do not have children 
E)  the declining number of manufacturing workers in today's workforce

Question 11

Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.

Accepted Answer

A) True 
 B)False

Question 12

Wholesome Soups, a maker of organic soups, is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups. Print, television, and Internet ads feature college students enjoying Wholesome Soups in between classes and during study breaks. Wholesome Soups' new marketing campaign is most likely aimed at which of the following?

Accepted Answer

A)  Baby Boomers 
B)  Gen Zers 
C)  Gen Xers 
D)  Millennials 
E)  the SOHO market

Question 13

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

Accepted Answer

A) True 
 B)False

Question 14

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

Accepted Answer

A)  cause-related marketing 
B)  generational marketing 
C)  sustainable marketing 
D)  market segmentation 
E)  product differentiation

Question 15

What is the difference between core beliefs and secondary beliefs? Give an example of each.

Accepted Answer

The answer of What is the difference between core beliefs...

Question 16

The technological environment is predominantly static.

Accepted Answer

A) True 
 B)False

Question 17

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Accepted Answer

A)  macroenvironment 
B)  microenvironment 
C)  technological environment 
D)  demographic environment 
E)  political environment

Question 18

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

Accepted Answer

A) True 
 B)False

Question 19

What are the different ways in which the major cultural values of a society are expressed?

Accepted Answer

The answer of What are the different ways in which...

Question 20

Workers, managers, and members of the board are examples of ________ publics.

Accepted Answer

A)  general 
B)  internal 
C)  local 
D)  citizen-action 
E)  media

Exam 3: Analyzing the Marketing Environment

Micropolitan areas are ________.

How can marketers benefit from developing solutions to environmental problems, such as pollution and raw material shortages?

An increasing number of American workers currently work from their homes or remote offices and conduct their business by phone or the Internet. This trend has created a ________.

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

Babita Singh, a 51-year-old schoolteacher from Los Angeles, believes that people should choose a profession they like, which is an example of Babita's ________.

The environmental sustainability movement encourages companies to ________.

Many firms today use RFID technology to ________.

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ________.

Which of the following demographic trends is the most likely cause for a rapid increase in telecommuting?

Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.

The single most important demographic trend in the United States that marketers should understand is the changing family structure of the population.

A regional supermarket chain runs print, radio, and television advertisements announcing that 1 percent of its sales is donated to local after-school programs for underprivileged youth. This is an example of ________.

What is the difference between core beliefs and secondary beliefs? Give an example of each.

The technological environment is predominantly static.

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

Prior to the Great Recession of 2008/2009, American consumer spending was careful and restrained.

What are the different ways in which the major cultural values of a society are expressed?

Workers, managers, and members of the board are examples of ________ publics.