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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    Which of the Following Is a Competitive Position or Role
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Which of the Following Is a Competitive Position or Role

Question 53

Question 53

Multiple Choice

Which of the following is a competitive position or role that firms play in the target market?


A) surrogate consumer
B) market analyst
C) market maven
D) market nicher
E) laggard

Correct Answer:

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