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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    When McDonald's and Other Fast Food Restaurants Offer "Value Menu
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When McDonald's and Other Fast Food Restaurants Offer "Value Menu

Question 101

Question 101

Multiple Choice

When McDonald's and other fast food restaurants offer "value menu" items at surprisingly low prices, they are most likely using ________ pricing.


A) break-even
B) target profit
C) good-value
D) cost-plus
E) target return

Correct Answer:

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