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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    Briefly Describe the Process of Value-Based Pricing
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Briefly Describe the Process of Value-Based Pricing

Question 153

Question 153

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Briefly describe the process of value-based pricing.

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The company first assesses customer need...

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