Measurement of Customer Engagement Through the Feedback Process Helps the Organization

Multiple Choice

Measurement of customer engagement through the feedback process helps the organization in all of the following EXCEPT:

A) discover customer perceptions of how well the organization is doing in meeting customer needs, and compare performance relative to competitors.
B) identify market demographics to effectively segment the product market to achieve better results.
C) identify internal work process that drive satisfaction and loyalty and discover areas for improvement.
D) track trends to determine whether changes actually result in improvements.