What Is One Way a CRM System Can Improve Marketing

Multiple Choice

What is one way a CRM system can improve marketing?

A) It allows IT employees to secretly infiltrate and target customers' social media accounts.
B) It allows marketing manager access to detailed customer profiles and purchase histories.
C) It gives managers a general idea of the changes they need to make to improve efficiency.
D) It reduces the time needed for compiling customer data, giving staff more free time.