DigiFun, Inc

Multiple Choice

DigiFun, Inc., has long held the position as the premier video game company in the world. However, recently its position has been slipping. The company's games have become somewhat stale, while competitors have fresher, more innovative games that have sold well. As the head of human resources for DigiFun, Prim wants to figure out why her company's performance has declined. The veteran game designers for the company, which helped to bring it to prominence, have either retired or been lured to other companies. The new crop of designers has not contributed as many fresh ideas, even though they are well educated in their field and have kept up with the latest technical advances. Also, they do not seem to be motivated to do great work. Prim realizes she can effectively and efficiently help DigiFun regain its dominant position by

A) requiring potential hires to complete a series of tests to gauge their ability to innovate and devising a new bonus structure that gives the person who originates an idea a share of the resulting profits.
B) selecting only highly educated game designers who have at least 15 years of experience and sending all current employees to a week-long game creation boot camp.
C) sending all current employees to seminars that teach them leadership and teamwork skills and collecting customer feedback and posting it around the office so designers are reminded of recent responses.
D) enacting disciplinary procedures for employees who fail to bring creative ideas to team meetings two or more months in a row and firing employees to fail to do so for six cumulative months in a year.