EnergyPlus, Ltd

Multiple Choice

EnergyPlus, Ltd., produces nutritional fruit bars, but is having trouble staying in business. Considering Michael Porter's five force model, which of the following is most likely the greatest threat for this company?

A) many suppliers that provide its ingredients
B) the existence of one other major competitor
C) the introduction of a new granola bar to the market
D) an increase in the use of indoor exercise equipment