Manuela Is One of the Top Managers at Electrix, Ltd

Multiple Choice

Manuela is one of the top managers at Electrix, Ltd. She wants her company to use a global strategy by

A) buying the company in Mexico that sells its TVs and DVD players.
B) buying the company in Mexico that supplies the metal for its TVs and DVD players.
C) selling its TVs and DVD players in France using the marketing approach that is used in the United States.
D) selling its TVs and DVD players in France using a marketing approach that tailored toward French culture.