Multiple Choice
The marketing managers of Compliant, Ltd., strive so hard to agree on an important decision to launch a product that they ignore information that a similar product already exists in the market and that the barriers to entry into the market are high. This refers to which of the following decision-making processes?
A) dialectical inquiry
B) devil's advocacy
C) groupthink
D) intuition
Correct Answer:
Verified
Correct Answer:
Verified
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