Calla Is the Manager for a Fragrance Company That Is

Multiple Choice

Calla is the manager for a fragrance company that is considering starting a line of organic perfumes. Her employees have mixed feelings about this idea. Some criticize it as being impractical, but others are enthusiastic about it, despite the costs involved in producing perfumes with organic ingredients. Which of the following actions should Calla take to efficiently and effectively ensure that the company's organic perfume line reaches the end consumer?

A) recognize that one employee is the staunchest advocate for organic perfume and encourage her to take charge of the project
B) form a group of employees to come up with ideas to implement the product and constantly check in with them to monitor their progress
C) cut bonuses for employees who think of good ideas for implementing organic perfume and spend the money on advertising their ideas
D) tell employees who support the idea of organic perfume that they should start their own company if the idea is rejected