An Airline Is Doing a Conjoint Study to Examine What

Essay

An airline is doing a conjoint study to examine what customers would like to see included in its loyalty program.Here are the things it is wondering: Should there be access to an elite club at the large airports (yes or no)? Do the customers value being high priority for upgrades (yes or no)? Should the loyalty program and these benefits be free or available at a fee (e.g., $50 annually)? Explain what the airline can learn from the following figure.