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    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
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    __________ Cultures Are More Likely to Be Satisfied When the Quality
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__________ Cultures Are More Likely to Be Satisfied When the Quality

Question 24

Question 24

Multiple Choice

__________ cultures are more likely to be satisfied when the quality of reliability and service provider responsiveness are strong.


A) Collectivistic
B) Individualistic
C) Optimistic
D) Pessimistic

Correct Answer:

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