Multiple Choice
Verizon uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7.Customer A has a score of R=1, F=5, M=6.What is Customer A's RFM score?
A) 15
B) 31
C) 90
D) 100
Correct Answer:
Verified
Correct Answer:
Verified
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