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  3. Study Set
    Marketing Management Study Set 11
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    Exam 14: Customer Satisfaction and Customer Relationships
  5. Question
    Bic IncHas a New Ad to Attract New Customers
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Bic IncHas a New Ad to Attract New Customers

Question 2

Question 2

Multiple Choice

Bic Inc.has a new ad to attract new customers.This ad is categorized as a(n)


A) retention cost.
B) discount rate.
C) average contribution.
D) acquisition cost.

Correct Answer:

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