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    Marketing Management Study Set 11
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    Exam 10: Channels of Distribution
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    There's a Markup (Profit to Be Made) When the Manufacturer
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There's a Markup (Profit to Be Made) When the Manufacturer

Question 51

Question 51

True/False

There's a markup (profit to be made) when the manufacturer yields product to the retailer, and there's a second markup (more to be made) when the retailer makes the product available to the consumer.

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