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    Marketing Management Study Set 11
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    Exam 4: Targeting
  5. Question
    A Firm's Ability to Satisfy the Needs of a Segment
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A Firm's Ability to Satisfy the Needs of a Segment

Question 62

Question 62

True/False

A firm's ability to satisfy the needs of a segment impacts the decision as to whether or not to target a specific segment.

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