Instead of Trying to Appeal to the Entire Marketplace, Smart

Multiple Choice

Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out

A) what will appeal to high-end customers.
B) which customers might like their product, and how to get the product into their hands.
C) which customers are price sensitive.
D) which customers have brand loyalty and seek a brand image similar to other brands they like.