Multiple Choice
__________ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well.
A) Mass marketing
B) Demographic marketing
C) Niche marketing
D) One-to-one marketing
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Instead of trying to appeal to the
Q29: A(n) _ segment is always a tempting
Q30: How do marketers segment a market?
Q31: An increasingly popular means of using co-purchasing
Q32: Economists note that imperfect competition occurs because
Q34: An upscale segment is always a tempting
Q35: Profitability means number of customers.
Q36: Businesses plan for and interact differently with
Q37: Explain why market segmentation is better than
Q38: Size does not always correlate with future