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    Marketing Management Study Set 11
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    Exam 3: Segmentation
  5. Question
    Explain Why Market Segmentation Is Better Than Mass Marketing and One-To-One
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Explain Why Market Segmentation Is Better Than Mass Marketing and One-To-One

Question 37

Question 37

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Explain why market segmentation is better than mass marketing and one-to-one marketing.

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Mass marketing means that all customers ...

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