Which of the Following Is True of Returns Management

Multiple Choice

Which of the following is true of returns management?

A) It allows the firm to recognize weaknesses in product design and/or areas for potential improvement through customer feedback.
B) It adds additional costs to marketing and is a burden on the already strained workforce in the customer relations department.
C) Handling returns creates a negative image as the company loses credibility for its inability to deliver on what it claims to sell.
D) Granting customers the freedom to try products without being charged for returning them ultimately reduces revenues for companies.