Multiple Choice
Which of the following is true when choosing a marketing channel?
A) The more standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
B) The less standardized a product is,the longer its distribution channel can be,although the greater number of intermediaries that can be involved will drive up costs.
C) The less standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.
D) The more standardized a product is,the longer its distribution channel can be and the greater the number of intermediaries that can be involved without driving up costs.
Correct Answer:
Verified
Correct Answer:
Verified
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