Multiple Choice
A furniture manufacturer with a reputation for making plain,lightweight foldable steel chairs decides to make cushioned chairs with printed upholstery.The new type of chair will be a ______.
A) product line extension
B) discontinuous innovation
C) repositioned product
D) new and improved product
Correct Answer:
Verified
Correct Answer:
Verified
Q14: At the product development stage,it is premature
Q15: A new-product strategy links the new-product development
Q16: Marketers typically pay little or no attention
Q17: The product life cycle (PLC)for a brand
Q18: It is generally considered wise to have
Q20: Steven,a construction worker,tends to buy a new
Q21: A company well-known for its easy-to-cook breakfast
Q22: When considering the diffusion of innovation,which group
Q23: Which of the following describes laggards?<br>A) They
Q24: A marketing strategy that entails the creation