Multiple Choice
A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market.The company changed its campaign to focus on dietary needs rather than just convenience,thus targeting a segment of consumers looking for healthy diet.This is an example of a ______.
A) new line-extension product
B) discontinuous innovation
C) repositioned product
D) new and improved product
Correct Answer:
Verified
Correct Answer:
Verified
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