When Developing New Product,which Is True of a New-Product Development

Multiple Choice

When developing new product,which is true of a new-product development strategy?

A) It refrains from adopting ideas suggested by customers and competitors.
B) It doesn't provide the general guidelines for new-product ideas.
C) It must be compatible with the objectives of the marketing department,the business unit,and the corporation.
D) It involves targeting existing products at new markets.