Multiple Choice
When considering the new-product development process,which of the following statements is true of screening?
A) It eliminates ideas that are inconsistent with an organization's new-product strategy.
B) It calculates preliminary figures for demand,cost,sales,and profitability.
C) It involves getting consumer reactions to visual representations of a proposed product.
D) It involves making cosmetic or functional changes to existing products.
Correct Answer:
Verified
Correct Answer:
Verified
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