Felicita Brewery Wants to Add Brown Ale Beer to Its

Multiple Choice

Felicita Brewery wants to add brown ale beer to its existing list of alcoholic products.The questions the company currently is asking itself are: What is the likely demand for the product? What impact would the new product probably have on total sales,profits,market share,and return on investment? How would the introduction of the product affect existing products? At what stage of new-product development process is this company?

A) Developmental stage
B) Business analysis stage
C) Marketing stage
D) Screening stage