Advertising and Other Promotional Materials for a Variety of Products,including

Multiple Choice

Advertising and other promotional materials for a variety of products,including the test product,are shown to members of the product's target market.These people are then taken to shop at a mock or real store,where their purchases are recorded.This is part of the process involved in ______.

A) simulated (laboratory) market testing
B) scanner-based research
C) simultaneous product development
D) customer relationship management