In Which Way Does the Concept of Product Life Cycle

Multiple Choice

In which way does the concept of product life cycle (PLC) help marketing managers?

A) It tells managers the length of a product's life cycle.
B) It helps marketers forecast future events and suggest appropriate strategies.
C) It dictates the marketing strategy to be used for a product.
D) It informs marketers about the duration of a product in the various stages of its life cycle.