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  3. Study Set
    MKTG Study Set 4
  4. Exam
    Exam 8: Segmenting and Targeting Markets
  5. Question
    A Market Segment Is a Subgroup of People or Organizations
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A Market Segment Is a Subgroup of People or Organizations

Question 2

Question 2

True/False

A market segment is a subgroup of people or organizations having different characteristics that cause them to have distinct product needs.

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