Multiple Choice
Julie works as a public relations executive in a firm and is definitive in her choice of office clothes and accessories.She prefers to wear only certain brands.Hence,she is always seen in clothes from Banana Republic and carries only Coach handbags to office.Which psychographic variable is Julie exhibiting?
A) Motives
B) Personality
C) Geodemographics
D) Attributes
Correct Answer:
Verified
Correct Answer:
Verified
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