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    MKTG Study Set 4
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    Exam 8: Segmenting and Targeting Markets
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    Segmenting by Customer Type Allows Business Marketers to Tailor Their
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Segmenting by Customer Type Allows Business Marketers to Tailor Their

Question 39

Question 39

True/False

Segmenting by customer type allows business marketers to tailor their marketing mixes to the common needs of particular types of organizations or industries.

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