Kirksand Airlines Is Well Known for Providing Excellent Customer Service

Multiple Choice

Kirksand Airlines is well known for providing excellent customer service to its flyers.The staff members inquire about each flyer's wants and needs,and listen carefully to their responses.If a flyer has any specific requests,the staff members ensure that they are immediately attended to.In this scenario,Kirksand Airlines illustrates _______________,which has been found successful in spurring on the growth of customer relationship management.

A) personalization
B) mass marketing
C) loyalty
D) technology