Multiple Choice
Which positioning base for a product or service focuses on a personality or type of consumer?
A) Product class
B) Attribute
C) Product user
D) Emotion
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q19: Walmart is a successful example for retailing.The
Q20: The 80/20 principle holds that 20 percent
Q21: Market segmentation helps decision makers to more
Q22: Which of the following statements is true
Q23: _ is a means of displaying or
Q25: Women tend to accumulate money for the
Q26: To develop a successful segmentation scheme,marketers gather
Q27: This group is idealistic and pragmatic and
Q28: _ helps marketers develop marketing programs tailored
Q29: Apple saw a huge drop in the