Multiple Choice
_____ helps marketers develop marketing programs tailored to prospective buyers who live in small regions or who have very specific lifestyle characteristics.
A) Benefit segmentation
B) Family life cycle segmentation
C) Ethnic segmentation
D) Geodemographic segmentation
Correct Answer:

Verified
Correct Answer:
Verified
Q23: _ is a means of displaying or
Q24: Which positioning base for a product or
Q25: Women tend to accumulate money for the
Q26: To develop a successful segmentation scheme,marketers gather
Q27: This group is idealistic and pragmatic and
Q29: Apple saw a huge drop in the
Q30: Explain product differentiation as a positioning strategy
Q31: The process of defining,dividing,and subdividing a large
Q32: Prisly Inc.is a multinational company that specializes
Q33: _ refers to segmenting markets by region