Multiple Choice
Which of the following statements is true of the marketing concept?
A) It states that an organization should satisfy customer wants and needs while meeting organizational objectives.
B) It overlooks the importance of understanding the competitive arena and competitors' strengths and weaknesses.
C) It states that firms should give maximum importance to aggressive promotional and advertising activities.
D) It states that marketing solely means selling things and collecting money.
Correct Answer:

Verified
Correct Answer:
Verified
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