Multiple Choice
Which of the following is a similarity between a production orientation and a sales orientation?
A) Both ignore the importance of assessing a firm's internal capabilities.
B) Both lack an understanding of the needs and wants of the marketplace.
C) Both place little emphasis on the assessment of manufacturing plants and facilities.
D) Both fail in a market where demand exceeds supply.
Correct Answer:

Verified
Correct Answer:
Verified
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