John Works as a Quality Analyst at a Technological Firm

Multiple Choice

John works as a quality analyst at a technological firm.He wanted to buy a mobile phone for his wife.Though he was abreast of the latest mobile phone brands that were introduced in the global market,he bought a phone that was produced and marketed locally.He was skeptical about whether global brands deliver high-quality goods.In the context of market segmentation,it is evident that John falls under the segment of _____.

A) global citizens
B) global dreamers
C) antiglobals
D) global agnostics