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    Business
  3. Study Set
    GLOBAL 4
  4. Exam
    Exam 14: Competing On Marketing and Supply Chain Management
  5. Question
    In the Context of Marketing Mix,the Term _____ Refers to the Expenditures
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In the Context of Marketing Mix,the Term _____ Refers to the Expenditures

Question 27

Question 27

Multiple Choice

In the context of marketing mix,the term _____ refers to the expenditures that customers are willing to pay for a product.


A) value
B) price
C) margin
D) promotion

Correct Answer:

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