If Marketing Implementation Is Poor

Multiple Choice

If marketing implementation is poor:

A) management may never become aware of the soundness of the strategy.
B) the cause of failure is hard to diagnose because poor strategy might be masked by the inability to execute.
C) management can usually see the problem immediately.
D) all of the answer choices.
E) both management may never become aware of the soundness of the strategy and the cause of failure is hard to diagnose because poor strategy might be masked by the inability to execute.