Which of the Following Are Steps in the Planning Process

Multiple Choice

Which of the following are steps in the planning process that utilizes the Balanced Scorecard and a Strategy Map to build a tightly integrated marketing strategy?

A) Define Financial Objectives.
B) Define the Customer Value Proposition.
C) Identify the Critical Strategic Themes and Internal Processes.
D) All of the answer choices.
E) Both define Financial Objectives and define the Customer Value Proposition.