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    Business Marketing Management B2B Study Set 1
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    Exam 14: Bus Marketing Comm Managing the Personal Selling
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    A Key Account Represents a Customer That Purchases a Significant
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A Key Account Represents a Customer That Purchases a Significant

Question 32

Question 32

True/False

A key account represents a customer that purchases a significant volume as a percentage of a seller's total sales but is easier to manage because there are only a few organizational members involved in the purchasing process.

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