A Benchmarking Study Sought to Uncover the Critical Success Factors

Multiple Choice

A benchmarking study sought to uncover the critical success factors that drive a firm's new product performance. The results indicate that successful firms:

A) center development efforts on clearly-defined market and technology domains.
B) seldom "kill" a project once the new product development process has been initiated.
C) emphasize low-price strategies to penetrate a mass market.
D) all of the answer choices.