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    Exam 8: Managing Innovation and New Industrial Product Development
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    New-Product-Development Efforts for Existing Businesses or Market-Development Projects for the Firm's
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New-Product-Development Efforts for Existing Businesses or Market-Development Projects for the Firm's

Question 61

Question 61

Short Answer

New-product-development efforts for existing businesses or market-development projects for the firm's present products are the outgrowth of____________________strategic initiatives.

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