Successful Companies Employ a High Quality New Product Development Process

Multiple Choice

Successful companies employ a high quality new product development process. Among high performing firms,

A) the new product process was flexible-certain stages could be skipped in line with the nature and risk of a particular project.
B) tough project Go/Kill decision points are included in the process and the Kill option is actually used.
C) market and technical assessments are conducted before projects move into the development phase.
D) all of the answer choices.