Business Marketing Relationships Vary in Terms of Their Closeness or Degree

Multiple Choice

Business marketing relationships vary in terms of their closeness or degree of collaboration. Transactions that are almost, if not entirely, void of a close, collaborative relationship:

A) do not involve the exchange of money.
B) involve long-term, contractual commitments.
C) are one-time exchanges of value between two parties with no prior or subsequent interaction.
D) intend to move each partner toward the attainment of some long-term strategic goal.
E) none of the answer choices