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    Business Marketing Management B2B Study Set 1
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    Exam 3: Customer Relationship Management Strategies for Business Markets
  5. Question
    _____ Features Very Close Information, Social, and Operational Linkages as Well
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_____ Features Very Close Information, Social, and Operational Linkages as Well

Question 15

Question 15

Multiple Choice

_____ features very close information, social, and operational linkages as well as mutual commitments made in expectation of long-run benefits.


A) Transactional exchange
B) Value-added exchange
C) Competitive exchange
D) Collaborative exchange

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