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From the Customer's Perspective, Relationship Quality Centers On

Question 22

Multiple Choice

From the customer's perspective, relationship quality centers on:


A) the sensitivity of the salesperson in understanding how business conditions affect the industry within which the buying firm operates.
B) the ability of the salesperson to understand the selection criteria of each member of the buying center.
C) trust in the salesperson.
D) satisfaction with the salesperson.
E) both trust in the salesperson and satisfaction with the salesperson

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