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    Business Marketing Management B2B Study Set 1
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    Exam 3: Customer Relationship Management Strategies for Business Markets
  5. Question
    _____ Reflect(s) the Degree to Which the Systems, Procedures, and Routines
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_____ Reflect(s) the Degree to Which the Systems, Procedures, and Routines

Question 18

Question 18

Multiple Choice

_____ reflect(s) the degree to which the systems, procedures, and routines of the buying and selling firms have been connected to facilitate operations.


A) Relationship connectors
B) Information exchange
C) Cooperative norms
D) Operational linkages
E) Legal bonds

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